Your thoughts: Integrating with Open Home Pro

Real Estate Agents & Movers – a perfect team As a unit of HomeFinder.com, we’re always looking for ways to integrate with real estate. This week for our Prototypes initiative, we’re thinking up ways to integrate with HomeFinder’s app, Open Home Pro. As we discussed in this post, Prototypes give us the opportunity to quickly build new […]

Molly Henderson

Molly has been writing about the moving industry for more than 10 years and knows exactly what makes a mover great.

Sep 13 · 2 min

Real Estate Agents & Movers – a perfect team

As a unit of HomeFinder.com, we’re always looking for ways to integrate with real estate. This week for our Prototypes initiative, we’re thinking up ways to integrate with HomeFinder’s app, Open Home Pro. As we discussed in this post, Prototypes give us the opportunity to quickly build new ideas and get feedback from our colleagues in the form of a highly competitive contest.

An app for real estate agents to collect and convert more leads

Open Home Pro (OHP) is an app to help agents collect and convert more leads. Rather than use an old fashioned sign-up pad and paper, OHP helps agents collect contact info for visitors to the open house they’re hosting. They use OHP to organize and communicate with their open house leads and convert them to future clients.

Integrating MCR with the most popular open house app on the market

So, how can we leverage the thousands of agents who use OHP and the buyers and sellers they interact with to promote MCR’s best movers?

Here’s our idea:

OHP agent opts-in to send their sellers helpful emails throughout their selling process
After an agent indicates that the property has sold, we trigger an email from them to their seller
The email includes some helpful moving tips and a link to see their recommended movers
The seller lands on a special MCR page with the agent’s photo, move tips and recommended movers for their market
Movers get exposure to a totally ready-to-move audience, and agents look good by giving their sellers super helpful information

Helpful moving tips from an agent to their seller (via MCR)

What do you think?

Any other recommendations on how to integrate MCR with real estate? How do you develop those valuable relationships with real estate agents? Tell us in the comments below!